Ahlsell - makes it easier to be professional

Ahlsell is the leading technical trading company in the Nordic countries within installation products, tools and machinery, with operations also in the Baltic States and Russia. Ahlsell offers professional users a wide range of goods and peripheral services within the product segments of Heating & Plumbing, Electrical, Tools & Machinery, Refrigeration and DIY (Do it yourself). The Group has an annual turnover of approximately 2.5 billion Euros and about 5,300 employees.

Ahlsell is Sweden’s only trading company that can offer a full range of products within the installation sector and which occupies strong positions within all product areas. In its other trading countries Ahlsell is one of the leading players within several product areas. 

Ahlsell supplies a wide range of products that are delivered to the right location, at the right time and at competitive prices. Ahlsell also contributes service and advice, making our customers’ work easier. The personal touch is what makes Ahlsell stand out from the crowd - the way we meet our customers and our commitment. That is how Ahlsell makes it easier to be professional.

Business concept
To create efficient trade in installation products, tools and machinery for professional users.

Visions and goals
Ahlsell shall be the customer´s obvious choice in the filed of installation products, tools and machinery. The Group´s overall objective is to generate high growth and profitability. Our goal is to be a leading player in all product areas in each market.

Strategy
The organisation of Ahlsell enables decentralised decision-making with profit centres that work independently towards the Group's financial goals. Ahlsell’s strategy of being able to offer high levels of service, and create excellent profitability, centres around a wide range of products, local presence, specialist expertise and strong customer relationships, in addition to centralised purchasing, logistics and administration.  And these will ensure continuing organic growth. Acquisition-driven growth is also important in the achievement of further synergy in the form of improved access, higher levels of service and increased profitability.

Business ethics
Our ethical policy forms the basis for the way in which we conduct our business. We believe in being scrupulously honest in all situations and in behaving in an ethical manner in all our business dealings.

Business ethics policy (pdf)