The Nordic market for general partnerships is dominated by a few players.  Among the largest Nordic players, only Ahlsell and the Finnish company Onninen are established within more than one of the five product sectors Heating & Plumbing , Electrical, Tools & Machinery, Refrigeration and DIY. Ahlsell is one of the leading players with all of the product areas, and our goal is to be the market leader within all of the product areas in each market.

Heating & Plumbing
The Heating & Plumbing market shows a high degree of consolidation. This is especially clear in Sweden and Finland, where the same three players – Ahlsell, Dahl and Onninen – dominate the market.

Electrical
Over the last few years, the electrical market has been characterised by a certain degree of consolidation, with the result that a few players now have significant market shares in their respective countries. Consolidation in the electrical sector is mainly driven by European companies that have acquired local companies, while Nordic companies dominate the ownership of the Heating & Plumbing area.

This trend is a result of, among other things, electrical products being standardised to a greater extent than Heating & Plumbing products in an European perspective. Heating & Plumbing products also have a greater design content, as preferences vary between northern and southern Europe. In all, this provides greater purchasing advantages within the electrical sector, compared to the Heating & Plumbing area.
 
Tools & Machinery
The tools and machinery market is highly fragmented and is characterised by a large number of small companies.
 
Refrigeration
The refrigeration market in the Nordic region is a mature and concentrated market that is dominated by two players; Ahlsell and G & L Beijer.
 
DIY
The DIY (Do It Yourself) market is also fragmented, with a majority of small companies focused on local markets.