Sponsorship should benefit both Ahlsell and our sponsor partners. This is part of our total communication and marketing. The commitments that we make must be thoroughly businesslike and must contribute to reinforcing the Group’s image and long-term profitability. All of our common sponsorship activities are decided centrally.

Even if we would like to help, we cannot support all teams, clubs, etc. through sponsorship. We have limited ourselves to a number of partners to do the most good. We currently sponsor the Swedish Children’s Cancer Fund and the trotting team of Erik Adielsson and his trainer Stig H. Johansson.