Ahlsell makes it easier to be professional

Ahlsell is never far away. One single contact person gives the customer access to Ahlsell's entire product range and the right expertise. Ahlsell's sales staff and product specialists are updated on the latest developments, helping customers to solve problems or find new solutions. Via its multi-channel offer, Ahlsell has created a one-stop-shop which saves both time and money for professional customers.

Ahlsell offers

  • A reliable future partner
  • The widest range in the market
  • Technical specialists
  • Branches in over 200 locations in the Nordic region
  • A well-stocked web shop
  • Value adding services
  • High availability
  • Rapid and reliable delivery

Multi-channel model for the best service
Ahlsell creates value when customers get the right product, at the right time and in the right quality. Added value also includes that the customer gets clear instructions and advice, ensuring the products are used in the right way.

Customers reach Ahlsell by telephone, e-mail, web, in branches or in unmanned on-site-solutions, and at personal meetings with some of the Group's many sales representatives. Customers may need help to find the right product or the advice of a specialist to solve a problem. In other cases fast delivery of a standard item is required.

The branches are important for the local brand, offering immediate availability and service. Experience shows that the branches contribute to increased sales through all channels in the region. They also have an important social function as a natural meeting point for the area's installation technicians, builders and other customer groups.

Ahlsell's e-commerce platform was launched back in 1998 and is fully integrated with Ahlsell's other IT systems. The platform consists of a web shop, and EDI (Electronic Data Interchange) service, the Ahlsell app and other online tools. At the end of 2015, a modern web shop was launched, with an improved user interface, expanded functions and better search functionality. The launch of the web shop is the first stage of development towards a significantly improved customer interface, to make Ahlsell even more accessible. The interface is being developed continuously, and the aim is to offer the same experience as in consumer-targeted e-commerce solutions. Ahlsell's web shop has more than 600,000 items, of which 180,000 are held in stock.

More than a million items
Ahlsell provides over a million items within the HVAC & Plumbing, Electrical and Tools & Supplies product segments. Ahlsell thus has one of the market's widest product ranges, and can meet the needs of customers from many different industries. Of the total number of items, 180,000 are held in stock, ready for delivery within 24 hours once an order is placed, and the branches have around 20,000 of the most frequently sold items.

Within each product segment there is also a selection of ecolabelled and environmentally-classified products, which is in line with Ahlsell's sustainability strategy.

  • HVAC & PLUMBING mainly comprises installation materials for heating, ventilation and refrigeration, and water, sanitation and drainage. 
  • ELECTRICAL comprises cables and installation materials, lighting, automation, data, telecommunications, safety products, and other electrical products, such as measurement instruments. 
  • TOOLS & SUPPLIES comprises tools, machines, personal protection equipment, construction products and other supplies.

Unique delivery capacity and flexibility
Effective logistics are at the heart of Ahlsell's business model. The customer chooses delivery method and more than 20 percent of the goods are delivered via branches, while around 50 percent are sent from our central warehouse straight to the customer. Remaining volumes are transferred directly from the manufacturer to the customer.

To offer customers reliable deliveries, Ahlsell has a customised information system to ensure high logistics precision. A central warehouse in each key market guarantees short delivery times. Ahlsell's central warehouses are located in Hallsberg (Sweden), Gardermoen (Norway) and Hyvinkää (Finland).

Share of services is increasing steadily
Ahlsell offers customers a range of services to support and save time for customers. The range includes everything from "Runners" who unpack and arrange inbound deliveries, to temporary unmanned branches with automatic filling, located at workplaces. Ahlsell also offers a number of add-on services, including insurance, safety training and printing of logotypes on workwear.

The palette of services is growing steadily, as new needs arise. The outsourcing trend is driving the market towards solutions whereby products are part of a more comprehensive offering.

Private label of guaranteed quality
Ahlsell has developed a number of own brands consisting of carefully selected products of good quality, to supplement the existing assortment. Private label products are often developed in cooperation with selected established brand suppliers.

Ahlsell also makes things easy for suppliers
Ahlsell offers suppliers an effective distribution channel, with access to more than 100,000 professional customers. Ahlsell's major customers within installation, construction, industry and infrastructure account for around 60 percent of net sales, while small and medium-sized enterprises (SME) account for the rest. The ratio of SME customers is increasing year by year.