Objectives and business idea

Ahlsell aims to be its customers and suppliers instinctive choice for purchasing and distribution of installation products, tools and supplies. The Group also seeks to have the most satisfied customers in the sector, the highest employee commitment, and to create sustainable and profitable growth.

Business concept
To create effective trading in installation products, tools and supplies for professional users.

Customer promise
We make it easier to be professional.

Sustainability objective
Ahlsell will be an industry leader within sustainability and innovation.

Financial targets
Ahlsell's financial targets include growth, profitability, stable cash flows, financial position and dividend. The targets are based on the assumption of continued market growth and that Ahlsell can strengthen its market position with the support of strategic growth initiatives, acquisitions and increased effectiveness.

  • Ahlsell's objective is to achieve growth of between 2 and 3 percentage points above the market growth (in its primary markets of Sweden, Norway and Finland combined) through a combination of organic growth and acquisitions.
  • Ahlsell seeks to continuously increase the adjusted EBITA margin.
  • Ahlsell's objective is to achieve annual cash conversion of approximately 90 percent. Cash conversion is defined as operating cash flow/EBITDA.
  • Ahlsell's objective is for net debt to amount to 2.0-3.0 times adjusted EBITDA. The capital structure shall provide flexibility and allow the Group to take advantage of strategic opportunities while maintaining a solid financial position.
  • Ahlsell's objective is to pay a dividend, without hampering strategic flexibility, equivalent to 40-60 percent of net profit. The dividend proposal must consider Ahlsell´s potential acquisitions, financial position, cash flows and take future growth opportunities into account.

Overall objective
Ahlsell's objective is to continuously contribute to strengthening our customers' competitiveness. We will develop our offering continuously in order to fulfil our customers' requirements and exceed their expectations. We will also continue to grow through a combination of organic growth and acquisitions, and by making operational improvements. Ahlsell's objective is to be a leading distributor within the respective product segments in its primary markets.